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Switcher of the Month

Our Switcher of the month in June 2018 is The Chain Effect, a Beirut-based cycling mobility NGO which promotes and facilitates cycling as a sustainable means of transport in Beirut through street art, community projects, public interventions and mass cycling events. The bike-unfriendly reputation of Lebanon is changing thanks to the effort of its growing pro-cycling graffiti artists.
Published on Jun 01, 2016

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Switcher of the Month

Photo credit: courtesy of Hilary Duff

We are proud to announce that our Switchers of the Month in June are Zeina Hawa, Elena Haddad, Hadrien Bechara, and Nadida Raad. They are founders of The Chain Effect in Beirut, Lebanon.

Nadida, Naoum, Elena and Zeina sit in front of the most recent wall painting, completed in Ain El Mreisseh


"We found a way to bring the message of cycling mobility to the rest of Beirut: Art, It made sense to do art in the streets, because that is where mobility happens,” Hawa explains.


The group works with local communities, both young and old, and invites them to join painting sessions in their neighbourhoods. The Chain Effect is also creating a bike map of Beirut which will pinpoint such information as the best crossing points for cyclists, underpasses available for pedestrians and bikes, and routes that involve less hilly sections. In addition to the city’s navigational infrastructure, there is also the physical infrastructure. One of The Chain Effect’s recent projects has been to collaborate with a blacksmith to design functional and attractive bike parking that can be installed by municipalities and businesses

You want to unleash your graffiti art potential or cycle or just learn more about the Chain Effect activities, then check their Facebook page